职位详情

Overview of the Job: 在 NIKE 对外渠道（电子邮件和短信）上制定基于洞察力的沟通策略和会员旅程，并确保在营销和商业活动中都能最大限度地维护 NIKE 会员的利益。通过各种测试和优化，协助 NIKE 实现业务目标并提高绩效。 Develop insight based communication strategies and member journey across NIKE outbound channels – both email and SMS and make sure it is on the best interest of our NIKE members on both marketing and commercial campaigns. Assist NIKE to achieve business target and improve performance through various testing and optimization. Reporting Line: Senior Manager, Targeted Comms Key Partnership: Consumer Insights & Analytics Brand Management NDDC Membership Marketing Membership Job Responsibility: 与跨职能团队合作，建立会员生命周期 与跨职能团队合作，创建连接会员的全方位渠道沟通旅程，并为消费者设计最佳沟通旅程 复盘往期活动，确定优势和劣势领域，为后续产出提供依据 监控并报告每次活动的效用 与洞察团队合作，利用消费者/数据洞察制定测试策略和计划，优化传播效率 确保从渠道角度建立适当的收入跟踪机制 Collaborate with cross-function team to set up member lifecycle communications Collaborate with cross-function team to create connected member omni-channel communication journeys and design the best communication journey for consumers Review past campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs Monitoring and reporting on the utility of each campaign Partner with insights team and leverage consumer/data insights to develop testing strategies and plans to optimize communication efficiency Ensure we have proper revenue tracking mechanism from channel perspectives 职能技能要求（硬技能）： CRM 经验优先 具有数据分析思维的工作经验 卓越的运营能力，注重细节和流程 经验要求（软技能）：  批判性思维  对工作有主观能动性  具有良好沟通能力的协作式工作风格 Marketing team at Nike Greater China helps set the brand tone. We act as a creative force of specialists, driven to tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing team connects the science and art of Nike innovations to the hearts and minds of athletes. 耐克大中华区的市场营销团队为品牌定调。我们是一支富有创造力的专业团队，通过广告、品牌战略、数字互动和产品展示，讲述耐克的创新和运动故事。通过零售店和社交媒体等渠道，市场营销团队将耐克创新的科学和艺术与运动员的心灵紧密联系在一起。