BeWater has been working with corporate leaders for over a decade to define how their brands communicate and interact with their stakeholders. With offices in Hong Kong and Shanghai, we primarily serve multi-national and regional brands with strong presence in Mainland China.Our work generally involves developing brand strategies and design applications to support these strategies for external and internal use. Many companies focus their efforts on promoting their brand to customers. Our accumulated experience shows us that while external brand experiences are crucial to the success of a brand, the backbone of each strong brand is ultimately the brand’s ambassadors: the company’s internal team. Only through truly recognizing and living the brand can the brand’s values be conveyed and transferred to the end audience. That is why we give a strong emphasis on internal brand training.