Allocacoc was founded in 2010 by Yixia Jiang and Arthur Limpens, two graduates of industrial design engineering at the Delft University of Technology in the Netherlands. Allocacoc focuses on developing innovative consumer electronics, and launching these onto the market.Allocacoc’s vision is to set ‘a different standard’:“We critically look at well established, commonplace products, and rethink these. Our ultimate goal by doing so is to create a different standard, so that when someone is asked to picture a certain product, they picture our product, and will have forgotten about the previous design.”To create a different standard, Allocacoc takes the following in mind:Design is not about the looks but about the valueTop-down cost calculationThinking about the core value