The Group Born in the 90s thanks to the inventiveness and determination of its founder, the Geox group operates in the footwear and garments sectors. Its mission is to diffuse innovation, especially when it comes to creating technological solutions that ensure breathability and impermeability. Geox, creates, produces, promotes and distributes innovative, patented products all over the world. It operates in the men’s, women’s and children’s classic, casual, sports and fashion sectors. The company’s strong points are: ? the unwavering focus on its Italian products, style and technology; ? the transfer of acquired know-how to other, complementary product types; ? and the qualitative and quantitative development of its international sales-network. These have all led to incredible success for Geox. The Group relies on its Italian-based leadership* and is the world’s second-largest ‘casual’ lifestyle sector** operator. The Brand The Geox brand name comes from the Greek word geo (i.e. Earth), on which we all walk, and the letter x, which stands for the technology element. The origin of the Geox name speaks of the deep-rooted calling of a company born out of a revolutionary idea which has made comfort, well-being and health its corporate bastions. Geox S.p.A. has been listed on the Italian stock exchange since December 1st, 2004.