Lunar Capital is a China-focused private equity firm that invests in private enterprises positioned to benefit from spreading urbanization and rising consumer demand, with a particular focus on consumer goods, consumer services, and agriculture-related businesses.Lunar’s strategy is defined by making investments the &quotLunar Way&quot – Involved, Inward and Inland. Lunar aims to be involved in the operations, business development and financial departments of its portfolio companies and achieves this by taking substantial stakes in companies where it can drive value creation. Lunar looks inward for opportunity, focusing on domestic demand driven-businesses benefiting from China’s growing consumer base. Lastly, Lunar looks for businesses with a clear inland strategy, where their growth comes from capturing the rising domestic consumption driven by the development of Central and Western China.The firm has 27 professionals headquartered in Shanghai, with regional presences in Chengdu and Hong Kong. Lunar sources investments that meet the firm’s inward and inland focus, as well as the firm’s investment metrics, leveraging a network built over 12 years in China.云月投资是一家专注中国本土市场的私募股权投资公司，投资对象为在城市化发展和 过程中受益并发展的民营企业，主要投资领域为消费品、消费服务业及农林业等传统行业。云月在投资的过程中强调体现“云月模式” – 即“参与内务，关注内需，扎根内陆”的投资模式。云月通过投资或控股的方式“参与内务”，为被投资企业的运营、业务拓展及财务管控方面提供增值服务。云月投资关注受益于国内日益增强消费力的内需而发展的企业。云月青睐在政策支持及消费力升级的双重驱动下有着巨大的发展空间的中西部地区。云月投资由一个由遍布于上海、北京、成都以及香港，以本地资深投资人为主，结合多位国外著名投资人，“中西合璧”的大型投资团队组成。通过公司团队过去12年间在国内所建设的网络，云月将坚持其特有的“云月模式”，寻求与自己投资理念及投资要求相符合的企业进行投资合作。