请勿直接来电来访，谢谢! 联 系 人：王小姐 电子邮箱：recruit@temasourcing.com.cn 地 址：上海市浦东新区张江高科张衡路1000弄58-59号 邮编:201203 1985 - 1996 The LC Waikiki brand, which was purchased by Tema Group in 1997 and has been serving a Turkish brand for 12 years, was born in France. LC Waikiki is brought to the today’s leader position as a Turkish brand by Tema Group by developing it both as for collections and for retailing approach. The adventure of the brand started in 1985 and continues with great successes today. LC Waikiki brand was born in 1985 in France. The French designer George Amoual and his partner had decided to create a new brand base on bright colors and outrageous designs and market it in the French ready-made clothing sector. George and his partner came up with the name of their brand while on a business trip. Seeing a magazine advertisement for the famous “Waikiki Beach”, they got exited and thought that it would be an ideal name for their brand. Adding the letters “LC”, which come from French word for “friends” (Les Copains) they created the brand name, LC Waikiki. Within a short time, the brand became well known throughout France, resulting in skyrocketing sales. In 1988, while searching for a supplier to meet increasing production demands, they started working with Taha Textile. At this time, Turkey’s textile and ready-made clothing sectors had begun to establish a reputation in international markets for raw material procurement and production. Collaboration with Taha textile exceeded the expectations of LC Waikiki, which moved to strengthen the links between the two companies. Taha Textile, through its venture with LC Waikiki, was able to expand investments, becoming even more successful in its own right. In the end, it formed Taha Group, which is now a major manufacturer for important internationally renowned brands. Taha Group founded Tema Textile in 1991 with the goal of cashing in on its strength in manufacturing and creating a brand that could be exploited within the context of a product marketing strategy. Tema textile obtained the Turkish license for the French LC Wikiki, which was one of the most important export customers of the Taha Group. It then set up a system of franchises through which LC Waikiki came from France, but in 1993 the fist design unit within Tema textile was established. The design department, comprising French, English, Turkish and Italian designers was one of the biggest design organizations in Turkey at the time. Although its initial aim was wholesale trade, in a short period of time, Tema Textile managed to gain acclaim both from investors and consumers with its successful collections prepared for the youth and children’s clothing markets and its effective marketing strategies. Drawing strength from this success, Tema Textile founded an independent design unit strength from this success, Tema Textile founded an independent design unit for the adult ready to wear clothing market. By the time of the Group’s retail attack in 2000, LC Waikiki had almost 700 vendors throughout Turkey. 1996 - 2000 In 1996, as part of Taha Group’s strategy of entering the retail market, it founded Tema Retailing Inc. with the intention of opening its own stores to sell LC Waikiki products instead of operating a franchise system. In 1997, just as the Taha Group was researching the feasibility of establishing its own brand. The rapidly growing sales of LC Waikiki in Turkey during this period led the Taha Group to buy all rights pertaining to the LC Waikiki trademark instead of creating its own new brand. LC Waikiki thus became a Turkish brand in 1997. Subsequently, the Taha Group decided to pull out of the French market in order to concentrate on restructuring the company, especially concerning the nature of its collections and retailing philosophy. During the same period, it made a decision to radically reduce the number of franchises and, concomitantly, to dramatically increase investments in retailing. Following this period, the number of LC Waikiki stores started to increase rapidly from the original 21 stores. From the year 2000 on, Tema retail Inc focused more on its identity as retailer and opening its own stores, and accelerated its project to open contemporary stores where LC Waikiki collections could meet the customers. Following this radical decision, the Taha Group decided to operate its production and retail companies in two separate groups. The production companies began to operate under the Taha Group and the companies operating in the ready-to-wear retail industry began to operate under the Tema Group. Both Taha Group and Tema Group began to take rapid steps in order to grow in the production and retail fields respectively. 2000 - In the year 2000, Zirve Architect was founded to develop and apply the store concepts of the Tema Group and Taha Giyim was founded to carry out the domestic supply operations of the group’s brands. In addition to the domestic supply company, procurement offices were opened in China and Bangladesh. Tema Group made the decision to offer through its LC Waikiki stores other collections that appeal to various consumers having different lifestyles. Thus, Southblue and XSIDE brands were introduced to the Turkish consumers in 2000. Southblue brand appeals to men and women who prefer basic chic when it comes to fashion and XSIDE aims to catch the youth. XSIDE offers young ladies and gentlemen the street fashion. Today, Tema Group performs the production of the products offered in LC Waikiki stores by means of a global supply chain. Taha Group has adopted a growth policy independent of LC Waikiki, by producing for other leading international brands instead of producing for its own brands. Taha Group is among the significant suppliers for world famous brands including Marks & Spencer, Top Shop, Decathlon and Tommy Hilfiger, and has decided to invest overseas in order to increase its competitive powers in global markets, and has taken the first steps towards founding production plants in Egypt and Bangladesh. Both with its past in the field of production and with the successes gained in the ready-to-wear retail industry with the LC Waikiki brand, Tema Group is a leading group in the Turkish ready-to-wear textile industry. Tema Group, through its LC Waikiki stores, has achieved the turnover of 255 million YTL at the end of 2004, at the end of 2005 with an increase of 35% achieved to 346 million YTL, at the end of 2006 with an increase of 43% achieved to 495 million YTL, at the end of 2007 with an increase of 45% achieved to 719 million YTL, and in 2009 achieved to 950 million Dolar. in 2008 with an increase of 46% achieved to 1.048.885.223,68 TL. Tema Group currently manages a leader chain store which is providing service to millions by means of more than 260 LC Waikiki stores in 52 cities of Turkey, having a sales area of 240.000 m2. LC Waikiki has been keeping the title of market leader since 2004 summer season according to the Ready Made Clothing Consumption Index Report which is issued by KMG and published semiannually. Having determined its vision as competing in the world’s premier league with its brands and stores, Tema Group aims to explore the markets outside Turkey from 2012 and to make LC Waikiki one of the three most successful brands of Europe by 2020.