10up is a Chinese online and mobile community of trend-setting and fashion-oriented users interested in meeting, networking and rewarding talent based on an engaging, interactive rating system. 10up will aggregate the "hottest" demographic in China through its natural selection process and deliver targeted services from relevant vendors, partners and sponsors through the 10up website and its mobile apps. Our platform merges social networking with e-commerce to develop a dedicated crowdsourcing site in the fashion, entertainment and talent industries. 10up aspires to become a trusted source for young Chinese consumers and to build an iconic brand that is synonymous with Chinese cool.