Project Supervisor

简介： 副教授/Associate Professor 博士（中国中山大学，25年）/Ph.D. (Sun Yat-sen University, 25) 硕士生导师/Supervisor of Graduate Student 主讲课程/Courses 管理学原理（本科） 服务管理（研究生） 旅游企业战略管理（本科、研究生） 主要研究课题/Research Projects 主持人：中央高校基本科研业务费专项资金“标准化与原真性悖论：通过战略协同构建餐饮集团竞争优势”，21.7-2013.6 / Principal, The Fundamental Research Funds for the Central Universities “Paradox of Standardization and Authenticity: Strategic Synergy as Sources of Sustainable Competitive Advantage in Restaurants” 主持人：教育部人文社会科学研究项目“中国承接国际服务外包的区位差异化战略研究（批准号：9YJC63233）”，21.1-2012.12 / Principal, Humanities and Social Sciences Project of Ministry of Education of China ”Differentiation Paths of International Service Outsourcing in China (9YJC63233)”, 21.1-2012.12. 主持人：教育部博士点基金“中国不同地区承接国际服务外包的差异化路径研究（批准号：28558146）”，29.1-2011.12 / Principal, Doctoral Fund of Ministry of Education of China ”Differentiation Strategies of different parts in China’s Participating International Service Outsourcing (28558146)”, 29.1-2011.12. 主持人：广东省社会科学“十一五”规划项目“跨国公司在粤子公司战略演变与广东提升外资质量研究（批准号：7YE4）”，27.9-29.7。/ Principle, the 11th 5-Year Plan Project of Guangdong Social Science “A Study on Strategic Evolution of Multinationals’ Subsidiaries in Guangdong and Enhancing Foreign Investment Quality in Guangdong(27-28)”, Grant No. 7YE4. 主持人：中山大学创建素质教育精品课程《管理学原理》(28-29)。/Principal, Construction of Quality-oriented Education by Developing Excellent Course of Fundamentals of Management in Sun Yat-sen University (28-29). 主持人：中山大学二期“985工程”本科教学“博学工程”“《旅游企业战略管理》课程建设” (28-29)。 /Principal, 2 “Project 985” and “Knowledge Engineering Project” of Undergraduate Teaching Activities in Sun Yat-sen University: Course Construction of Strategic Management of Tourism Firms in China (28-29). 主持人：中山大学文科青年教师科研基金项目“广东酒店产业集团化发展趋势与策略研究”(27-28)。 /Principal, Research Foundation Project of Young Teachers in Atrs in Sun Yat-sen University: A Study on Development Trends and Strategies of Hotel Groups in Guangdong (27-28). 主要参与人（第二）：国家社科基金“促进以创业带动农村劳动力就业的对策研究（29-21）”，批准号8BJY37。/Principle (Participator), National Social Science Fund “Study on the Countermeasures of Promoting Rural Labor Force to be employed by Establishing Enterprises (29-21)”, Grant No. 8BJY37. 主持人：中山大学双语教学项目《管理学原理》(27-28)。/Principal, Bilingual Teaching Project funded by Sun Yat-sen University: the Course of Fundamentals of Management (27-28). 主持人：中山大学教学改革项目“研究型大学旅游管理本科专业课程设置的系统分析与优化”(26-27)。/ Principal, Pedagogical Reforms Project funded by Sun Yat-sen University: Systemic Analysis and Optimization of Curriculum Plan of Tourism Management Major in Research University (26-27). 主持人：中山大学校级引进人才科研启动项目“服务企业国际化经营问题研究”(25-26)。/ Principal, Starting Research Project of Importing Talented Teachers in Sun Yat-sen University: A Study on the Globalization of Service Business (25-26). 主持人：笹川基金博士生创新项目“跨国公司在华子公司战略角色及其演变”(24-25)。/ Principal, Innovation Program of Ph . D candidates Funded by SYLFF: Evolution of Subsidiary Strategic Role of Multinationals in China (24-25). 论著目录/Publications Zeng Guojun. Expansion Strategies and Evolution Paths of Hotel Groups in China [J]. China Geographical Science. 21, 2(4): 372–38./ 曾国军. 中国酒店集团的扩张战略与路径演变[J]. China Geographical Science. 21, 2(4): 372–38. 彭青、曾国军. 家庭旅馆成长路径研究：以世界文化遗产地丽江古城为例[J]. 旅游学刊. 21, 25 (9): 58-64./Peng Qing and Zeng Guojun. Growth Paths of Family Inns in China: Case Study on the World Cultural Heritage Lijiang OldTown[J]. Tourism Tribune. 21, 25 (9): 58-64. 曾国军、彭青. 广州酒店业供给结构研究：基于亚运会的讨论. 旅游论坛,21,3(4): 448-452. / Zeng Guojun and Peng Qing. Supply Structure of Hotel Industry: An Investigation of Hotel Industry in Guangzhou[J]. Journal of Guilin Institute of Tourism, 21,3(4): 448-452. 曾国军. 旅游企业战略管理，北京：旅游教育出版社, 21. 彭青、张骁鸣、曾国军. 广交会与21年亚运会对广州酒店空间格局的影响. 地理科学, 29, 29, (2): 154-16./ Peng Qing, Zhang Xiaoming and Zeng Guojun. The Impacts of Canton Fair and Asian Games 21 o the Spatial Pattern of Guangzhou’s Hotels [J]. Scientia Geographica Sinica. 29, 29, (2): 154-16. 曾国军. 跨国公司知识溢出、组织间学习与中国企业的管理创新：基于服务性企业的分析框架. 科技进步与对策, 29, 26, (9): 113-116./ Zeng Guojun, Knolowdge Spillover, Inter-organizational Learning and Management Innovation of Corporation in China: A Framework in Service Industries [J]. Science & Technology Progress and Policy. 29, 26, (9): 113-116. 李庆、曾国军. 酒店集团扩展的内部影响因素：基于中国酒店集团的问卷调查. 学理论, 29, 22, (6): 115-117./Li Qing and Zeng Guojun. Motives of Hotel Groups’ Expansion: An Investigation of Hotel Groups in China [J]. 29, 22, (6): 115-117. 曾国军、李庆. 酒店集团扩展战略及路径选择的实证研究：基于中国酒店集团的问卷调查.旅游科学, 28 (2): 56-62./ Zeng Guojun and Li Qing. Expansion Strategies of Hotel Groups: An Investigation of Hotel Groups in China [J]. Tourism Science. 28(2): 56-62. 曾国军, 李庆. 中国酒店集团化扩展障碍因素的实证研究. 学术论坛, 28(2): 147-15./ Zeng Guojun and Li Qing. Obstacles of Hotel Groups’ Expansion: An Investigation of Hotel Groups in China [J]. Academic Forum. 28(3): 147-15. 人大复印资料全文转载。 曾国军. 重点大学如何培养旅游管理专业的本科生. 旅游学刊, 28(2): 9-1./Zeng Guojun. How does a Key University Cultivate Undergraduates of Tourism Management. Tourism Tribune. 28(2): 9-1. 曾国军、李军、彭青. 中国旅游上市公司盈利能力的影响因素研究. 旅游论坛, 28, 1, (2):236-241, / Zeng Guojun, Li Jun and Peng Qing. A Study on Determinants of Public Companies’ Profit Ratio by Travel Industry in China [J]. Journal of Guilin Institute of Tourism, 28, 1, (2):236-241． 曾国军, 李军, 彭青. 一小时经济圈与酒店供给结构：基于广州酒店业的实证研究. 大珠三角论坛, 28(3)./ Zeng Guojun, Li Jun and Peng Qing. One-hour Economic Circle and Supply Structure of Hotel Industry: An Investigation of Hotel Industry in Guangzhou [J]. Forum of Pearl River Delta. 28(3). 曾国军,彭青. 旅游管理专业课程体系设置的系统分析. 桂林旅游高等专科学校学报, 28, 19,(3): 443-447./ Zeng Guojun and Peng Qing. Systemic Analysis of Curriculum Plan of Tourism Management Major: An Investigation of Bachelor in Research University [J]. Journal of Guilin Institute of Tourism. 28, 19,(3): 443-447. 曾国军, 孙志斌, 齐闯. 广东跨国公司发展的趋势与特征：1979-27. 现代管理科学, 28(3): 39-41./Zeng Guojun, Sun Zhibin and Qi Chuang. Trends and Characteristics of Multinationals in Guangdong: 1979-27. Modern Management Science. 28(3): 39-41. 彭青, 曾国军. 突发事件背景下中国旅游业利润率的环境影响因素研究. 现代管理科学, 27(9)./A Study on the Environmental Factors Which Influences the Profit Ratio of Tourism Industry in China in the Context of Emergencies. Modern Management Science. 27(9): 14-16. 曾国军, 刘博. 全球化背景下中国服务产业发展的七个特征. 现代管理科学, 27(6): 54-56./ Seven Characteristics of China’s Service Industry Development in the Context of Globalization. Modern Management Science. 27(9): 14-16. 曾国军, 彭青. 国外酒店管理研究的进展. 广州城市职业学院学报, 27(1) : 57-62, 69./ Zeng Guojun and Peng Qing. Recent Developments in Hospitality Management Research. Journal of Guangzhou City Polytechnic. 27(1): 57-62, 69. 曾国军. 跨国公司在华子公司战略角色演变的影响因素与路径：以业务范围和竞争能力为框架. 管理学报, 26(6): 692-698./ Zeng Guojun. The Influencing Factors and Paths of the Strategic Roles Evolution of the Corporations Attached to Multinational Companies in China. Chinese Journal of Management. 26(6): 692-698. 曾国军. 跨国公司在华子公司战略演变的动因与路径. 管理科学, 26(4):15-21./Zeng Guojun. Motives and Paths of Subsidiary Strategic Role Evolution of Multinationals in China: A Framework of Localization and Integration. Management Sciences in China. 26(4):15-21. 毛蕴诗, 曾国军. 现代中国民营企业的工场管理：志高空调案例研究. 南大商学评论, 26年第7辑．/Mao Yunshi and Zeng Guojun. Workshop Management of Modern Private Enterprises in China: Case Study on Chigo Air Condition Ltd [J]. Nanjing University Business Review, Fall, 25. 曾国军. 服务企业国际化战略选择的文献研究. 现代管理科学, 26(12): 58-6./ Zeng Guojun. Literature Review of International Strategic Choices of Service Enterprises. Modern Management Science. 26(12): 58-6. 曾国军. 跨国公司在华子公司战略角色演变－以当地化和一体化程度为框架. 管理评论, 26(2): 25-3./Zeng Guojun. Subsidiary Strategic Role and Evolution of Top 5 Multinationals’ Subsidiaries in China: the Framework of Localization and Integration Degree. Management Review. 26(2): 25-3. 刘博,曾国军. 跨国公司在华子公司战略演变的动因分析. 经济与管理, 26(5): 66-69./Liu Bo, Zeng Guojun. Motivation of Strategic Evolution of Multinationals Subsidiaries in China. Economy and Management. 26(5): 66-69. 曾国军. 外商直接投资在华区位选择的影响因素研究. 学术研究, 25(11): 38-42./Zeng Guojun. Determinants of Location Choice of FDI to Mainland China. Academic Research. 25(11): 38-42. 曾国军. 当地化、一体化：子公司战略角色的文献述评. 现代管理科学, 25(1): 47-49./ Zeng Guojun. Localization and Integration: Literature Review on Subsidiary Strategic Role [J]. Modern Management Science. 25 (1). 曾国军. 世界5强在华子公司战略角色演变：以业务范围与竞争能力为框架. 南开管理评论, 25(4): 67-72./ Zeng Guojun. Subsidiary Strategic Role and Evolution of Top 5 Multinationals’ Subsidiaries in China: the Framework of Business Scope and Competence [J]. Nankai Management Review. 25 (4): 67-72. 曾国军. 跨国公司在华子公司战略演变的七个特征. 软科学, 25(6): 6-64./ Zeng Guojun. Seven Characteristics of Subsidiary Strategic Role’ Evolution of Multinationals in China [J]. Soft Science. 25 (11): 6-64. 毛蕴诗, 曾国军. 网络组织框架下的外部流程再造. 现代管理科学, 24(1)./ Mao Yunshi and Zeng Guojun. Characteristics and Motives of Divestment of Japanese Multinationals in China Streamlining Cross-company Processes in the Context of Network Organization [J], Modern Management Science. 24 (1). 李敏, 曾国军. 跨国公司在华投资策略及中国企业的应对措施研究进展. 管理世界, 24(8): 128-13./ Li Min and Zeng Guojun. Recent Development of Multinationals’ Investment Strategies and the Countermeasures of Chinese Local Enterprises. in China Management World. 24(8): 128-13. 曾国军, 李硕. 外商直接投资对地区经济发展的影响：上海、江苏、浙江与广东地区的比较.当代财经, 23(4): 76-78./ Zeng Guojun and Li Shuo. Impact of FDI on the Development of Regional Economy: A Comparison of Several Provinces in China [J]. Contemporary Finance& Economics, April, 23: 76-78. 李江帆, 曾国军. 中国第三产业内部结构升级趋势分析. 中国工业经济, 23(3): 34-39./ Li Jiangfan and Zeng Guojun. An Analysis on Upgrading Trends of Tertiary Industry’s Internal Structure in China [J]. China Industrial Economy, March, 23: 34-39. 曾国军. 广东第三产业发展状况的实证研究. 南方经济, 23(3): 73-75./ Zeng Guojun. Empirical Study on Development of Tertiary Industry in Guangdong [J], South China Economy, March 23: 73-75. 毛蕴诗, 孙景武, 杜慕群, 曾国军. 世界5强的特征及其对我国企业的启示. 中山大学学报, 22(5)./ Mao Yunshi, Sun Jingwu, Du Muqun and Zeng Guojun. Characteristics of the World’s Top 5 Enterprises and the Revelation for Chinese Enterprises [J]. Journal of Sun Yat-sen University (Social Science Edition), October, 22. 曾国军. 跨国公司在华子公司战略角色及其演变. 北京：中国财政经济出版社, 27./ Zeng Guojun. Evolution of Subsidiary Strategic Role of Multinationals in China [M]. Beijing: Chinese Press of Finance and Economics, 27. 毛蕴诗, 蒋敦福, 曾国军. 跨国公司在华撤资：行为、过程、动因与案例. 北京：中国财政经济出版社. 25./Mao Yunshi, Jiang Dunfu and Zeng Guojun. Multinationals’ Divestment in China: Behavior, Process, Motivation and Cases. Beijing: Chinese Press of Finance and Economics, 25. 国际会议 Peng Qing and ZengGuojun. Growth Path of Family Inns in China: Case study on the World Heritage Lijang Old Town. The First International Conference on Tourism Between China-Spain, March 28-31, 21, Palma de Mallorca, Spain, (Proceedings publisher: Pearson). Zeng Guojun,Peng Qing, and Li Qing. Expansion Strategies and Evolution Paths of Hotel Groups in China, The First International Conference on Tourism between China-Spain, March 28 - 31, 21, Palma de Mallorca, Spain, (Proceedings publisher: Pearson). 政府与企业横向课题 29-21，法国-荷兰皇家航空公司，法国-荷兰皇家航空公司（KLM）市场调查，中国市场项目。 28-29，广州亚组委，亚运餐饮服务总体规划研究。 28-29，广州亚组委，亚运餐饮食品物流配送及保障体系研究。 28-29，三水旅游局，三水酒店业发展规划。 28-29，中山国际酒店，中山国际酒店集团发展战略研究。 28-29，广东省经贸委，广东技术改造投资效益研究。 27-28，广州市旅游局，广州市酒店业发展市场调查。 27-28，广东大厦，广东大厦服务质量提升研究。 26-27，广西壮族自治区人事厅，广西壮族自治区公务员能力建设。 26-27，粤财集团，粤财精品商务酒店可行性研究。 25-26，花园酒店，高星级酒店经营管理人才开发研究 23-24，丽珠集团，丽珠集团股权激励研究