Fisher & Paykel Appliances designs, manufactures and markets a range of innovative household appliances developed with a commitment to technology, design, user friendliness and environmental awareness. It includes three wholly owned subsidiary companies Production Machinery Limited that builds production equipment, and Dynamic Cooking Systems Inc a company in the United States of America that manufactures indoor and outdoor cooking products and Fisher & Paykel Italy, a company that manufactures European cooking products. The company has manufacturing sites located in Auckland, New Zealand; Borso del Grappa (TV), Italy; Rayong, Thailand and Reynosa, Mexico. Our heritage dates to the 1930's with the manufacture of designs made under licence. The pioneering spirit established by the founders encouraged a culture that challenged conventional appliance design and production systems. By making appliances under licence our founders determined that we were only destined to make a more expensive version of others' products. We couldn't generate economies of scale so we had to find other ways of creating a point of difference in our markets.