Senior Manager-市场调研高级经理(定量)

22-30K·13薪

上海

5-10年

本科

全职

职位描述
OVERVIEW OF ROLE
As a Senior Manager, you are responsible for leading a team through the execution of full-scale custom market research studies for multiple client accounts. This includes responding to and preparing proposals, consulting on study and questionnaire design and developing issue-focused analyses through regular and ad hoc reporting and/or presentations. You will drive client satisfaction by utilizing your knowledge of Kantar philosophies and your clients' business/industry to anticipate needs and offer pro-active, viable solutions.
KEY RESPONSIBILITIES: CLIENT LEADERSHIP
Dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains trust and respect
 Supports and upholds Trusted Advisor principles through the anticipation of needs while building a clear understanding of central business questions
 Pro-actively identifies and supports actions against clients’ central business issues through consultation, industry knowledge, and analytics
 Takes full accountability of client accounts and ensures client research needs are met by providing informative insights & actionable business recommendations
 Starts to drive business growth in-line with Kantar’s strategic business and financial objectives
 Leads client de-briefings and presentations independently with some involvement in senior level engagements within client organization
KEY RESPONSIBILITIES: PEOPLE LEADERSHIP
Provides current, direct, complete, and “actionable” positive and corrective feedback to others. Let people know where they stand. Faces up to people problems on any person or situation (not including direct reports) quickly and directly
 Self-driven, proactive, willing to lead and manage initiatives
 Acts as inspiring role model along with Senior Account Leaders develops and manages a strong and motivated team, acts as a trusted advisor to team members, provides guidance and supports junior team members to develop their research skills and client servicing skills and contributes to team’s training & development needs
 Behaves professionally with clients and colleagues in-line with Kantar values
KEY RESPONSIBILITIES: THOUGHT LEADERSHIP
Good at determining the processes necessary to get things done. Knows how to organize people and activities leveraging Kantar network. Understands how to separate and combine tasks into efficient workflow. Knows what to measure and how to measure it. Can see opportunities for synergy and integration where others can’t.
 Applies knowledge of Kantar tools and techniques and applies them to create a meaningful impact to client’s business questions
 Starts to play a key role in Goldstar Project Leadership process: Decide, Discover, Design, Develop, Deliver.
 Decide – Build mutually beneficial commercial relationships with clients and take better business decisions
 Discover - Develops and supports analytical plan of action to address clients’ central business questions
 Design - identify the most effective way to answer the client's business questions
 Develop - Explore the most important insights/hypothesis that will guide the client's decision
 Deliver- identify the success factors that can be applied consistently to ensure we deliver meaningful work that has maximum impact.
 Provides clients value added consulting; looking at trends across projects; integrating Kantar learning, POV’s and other information sources to help clients grow stronger brands in China; collaborates with other Kantar divisions and Solution teams and pro-actively integrates data/insight/POV from across Kantar.
KEY RESPONSIBILITIES: BUSINESS LEADERSHIP
Can be counted on to exceed goals successfully. Is constantly and consistently one of the top performers. Very bottom-line oriented. Steadfastly pushes self and others for results
 Takes ownership of overall quality and profitability of services provided to clients, with minimal supervision from senior colleagues
 Works with Senior Account Leaders with management of overall revenue and profitability targets for clients (involvement in BUD forecasting process)
 Takes an active role to manage and develop one or two client accounts with revenue and profitability targets
 Improve project profitability by leveraging Kantar agile and automated delivery platforms for time and direct cost efficiency – Make sure all team members appreciate the importance of Kantar platforms and accordingly adopt them
公司介绍
关于我们
总部位于英国伦敦的凯度(Kantar) 是提供消费者研究、市场分析与媒体监测服务的专业公司。凯度的母公司是全球最大的传播集团WPP集团。

凯度的12家成员公司是各自专业领域的领导者,我们持续不断地为全球客户提供可靠而高效的市场调研和咨询服务。

凯度的分支机构遍布全球100个国家,覆盖了市场调研和消费品咨询业务的所有环节。我们既分析刚刚发生的购买和媒体接触行为,也提供预测性的长期趋
势报告;我们的调查手段既有传统的投票站出口调查(exit poll), 也有最先进的脑神经分析;我们进行大规模的定量调查,也有深度的定性调查。财富500强公司中有一半都是凯度的客户,但我们同时也服务于小企业客户,政府部门和媒体公司。

凯度在全球有约30,000名员工,我们的团队成员不仅有研究员和统计专家,也有品牌咨询和数据处理分析方面的资深专家,还有财务和人力咨询师。

在中国,凯度旗下的各家成员公司拥有近1,500名专业研究人员。各成员公司通过在北京、上海、广州、武汉、
成都、福州等地的分公司帮助我们日益增加的客户在中国开展他们的业务,并全力支持中国企业在国际,上取得成
功。
上海静安区达邦协作广场16F
面试经验

匿名用户

面试华通凯度洞察的市场调研·上海

感觉靠谱
面试:analyst
kantar的定性分析岗,整体流程不多。 一面: HR电话沟通,关于过往经历问的很详细,确认合适会和LM沟通+发笔试。case需要两天完成,整体难度一般。 二面: 若笔试合格会约主管面,前半段面试深挖经历,后半段会要求英语pre之前做的case study, 之后会有简单的QA环节。 ...查看全文
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