华晨宝马

沈阳 ·汽车生产 ·1000-9999人

市场经理(上海体验中心)

30-40K·15薪

上海

不限

本科

全职

职位描述
Tasks

Ensure the BEC and DEC is properly managed to well represent BMW brand and product to customer, create emotional desire for the brand and continuously influencing people to fall in love of our brand and product. Ensure the achievement of traffic, conquests KPI target, community management as well as the cost efficient of the daily operation.


Key Responsibilities

-Well understand the strategic importance and objective of BEC and BDC. Properly transfer it into daily operation and management

-Manage the operation team, outsource agencies and BDC authorized operator to be premium and efficient through well defined responsibilities, well managed welfares and training supports

-Develops and sets targets for operation standard, as well as traffic and conquests KPIs. Monitors the qualitative and quantitative performance of the BEDC

-Proactively work closely with east region and other user department. Fully leverage BEDC resources to support retail and other marketing event/ communication campaign

-Develops and set annual promotion and marketing planning of BEDC with marketing manager together, and ensure the on-site implementation of all the activities

-Motivate operation team and aim at employee satisfaction No. 1

-Ensure the good implementation of all the internal process related to BEC daily operations, including PR/ PO/ purchasing etc.

-Financial management

-Good coordination with SH Expo group and related government functions, surrounding neighbors.

-Ensure the smooth daily operation of BEDC

-Ensure the functioning and experience of the BEC

-Tasks assigned by line manager



Qualifications

-Bachelor's degree or above, MBA is preferred but not a must

-Fluent in English and Chinese

-Be target driven and self motivated, willing to take more responsibility and work proactively

-Optimistic, open minded, passionate with BMW brand and love challenges

-Strong coordination and interpersonal skills

-Understanding of BMW corporate philosophy, brand history and products

-Strong analytical skills, communication and problem-solving skills

-High quality and time measurement awareness during all project phases

-Strong project management skills and ability to manage complexity

-Good presentation skills, be able to represented BEC on be half of BMW

-Management experiences in international exhibition businesses is preferred. With financial knowledge or relevant working experience would be an added value 4-6 Years

-Experience in service industries (hotel) or premium experience retailers (LV, Apple etc.). The brand store management experience in auto industry would be added value 1-3 Years

-Sound project management experience as project leader (including budget control & timeline control) 1-3 Years

-Experience in team leadership 1-3 Years

-Experience in marketing and PR would be addon value 1-3 Years
公司介绍
华晨宝马汽车有限公司
华晨宝马汽车有限公司成立于2003年5月,是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业,业务涵盖BMW品牌汽车在中国的生产、采购、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地,并连续13年成为沈阳最大纳税企业,2018年企业纳税金额为310亿人民币。现有员工2.1万人,在北京设有分公司,销售和服务网络遍及全国。2018年,华晨宝马产量为49.2万辆,营业收入1380亿人民币。
华晨宝马沈阳生产基地是宝马全球规模最大的生产基地。目前,生产BMW 5系Li 、BMW 3系(含长轴距和标准轴距)、BMW X3、BMW X1(长轴距)、BMW 2系旅行车、BMW 1系运动轿车六个系列。这些车型均由位于沈阳大东区和铁西区的两家整车工厂进行生产。在铁西工厂附近,华晨宝马还设有研发中心和动力总成工厂。动力总成工厂生产最新一代BMW 3缸和4缸涡轮增压发动机,以及高压动力电池。华晨宝马生产系统广泛应用最先进的工业4.0先进技术,并于2017年跻身"中国智能制造十大科技进展",成为入选的唯一一家汽车制造企业。
华晨宝马一直致力于引领出行方式在中国的转变。除了计划不断增加其开发和生产的新能源车型数量外,还形成了一个包括研发能力、电池解决方案、技术领先、品牌和产品、充电基础设施和电动出行服务在内的综合性新能源生态系统。华晨宝马生产BMW 5系和BMW X1插电式混合动力车型,也是首家在中国生产高压动力电池的豪华汽车制造商。从2020年开始,华晨宝马生产BMW iX3 ——BMW首款纯电动核心车型。它只在沈阳生产,并出口到全球市场。
华晨宝马将为消费者提供卓越的客户服务和体验视为首要任务,并在豪华车品牌中享有较高的客户满意度。此外,企业还不断致力于支持和发展经销商合作伙伴的业务。截至2018年底,宝马在全国(大陆市场)拥有625个经销商服务网点。
2021年3月,宝马信息技术中心(即领悦南京分公司)正式落户南京。这意味着宝马在华业务运营加速数字化战略布局,为打造适应数字化的组织全面赋能。
上海浦东新区BMW上海体验中心浦东新区BMW上海体验中心
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